Project Overview

Lunair approached Ozo Studio with a clear ambition: to build a brand identity that reflected creativity, movement, and experimentation without becoming visually rigid or over-defined. As a young creative studio, Lunair’s work spanned different mediums, styles, and collaborations, making flexibility a core requirement from the start.

Rather than a traditional brand refresh, this project focused on building an identity framework that could evolve naturally alongside the studio’s output. The goal was not to lock Lunair into a single aesthetic, but to give it a recognizable foundation that could adapt to different creative contexts.

Challenge

The central challenge was avoiding limitation. Conventional brand systems—fixed grids, strict color rules, static layouts—risked constraining Lunair’s creative freedom. At the same time, a lack of structure would lead to inconsistency as the studio grew and more collaborators became involved.

The identity needed to balance freedom and recognition. It had to feel expressive and dynamic, while still providing enough structure to remain coherent across digital platforms, presentations, and social content.

Solution

Ozo Studio designed an identity system based on principles rather than presets. Instead of prescribing exact layouts, the system defined how elements should behave—through contrast, rhythm, motion, and spatial relationships.

Color was treated as an expressive tool rather than a fixed palette, allowing variation while maintaining balance. Motion and composition became core parts of the identity, reinforcing the idea of a brand that is constantly in movement.

The guidelines were intentionally lightweight, focusing on decision-making logic rather than rigid rules. This allowed Lunair’s team to create confidently while staying aligned with the brand’s core character.

Outcome

Lunair launched with an identity that felt authentic to its creative approach. The system scaled across projects and platforms without losing clarity, giving the studio a strong visual presence that could evolve over time.

The identity supported experimentation while maintaining recognition—providing Lunair with a flexible yet consistent foundation for future growth.